The pressure girls feel to establish and perform online identities is being experienced at shockingly younger ages. So Claire’s wants to remind all girls that their girlhood is a special, joyous, beautiful, messy & memorable time they should hold onto for as long as they can
Claire’s introduces in-store glam events for girls to get ready together for the big school dance, their bestie’s bday or any other event that’s important to them. Claire’s will get them looking and feeling their best, all in a space made just for them.
GRWM @ Claire’s
Claire’s will sponsor a sleep-away camp for girls in need of a digital detox. Camp Claire’s will be the perfect venue for young girls to unplug and remember what it’s like to play and socialize in-person.
Camp Claire’s
Expanding beyond retail, Claire’s will introduce the Claire’s Cafe - a bright & sparkly pop-up cafe offering kid-friendly beverages. Hold the caffeine, keep the sugar!
Claire’s Cafe
On socials, we’ll invite rising teen influencers to interview former Disney channel stars about girls’ topics, trends & fanfare inside actual Claire’s stores.
GIRL CRUSH
On the app store, we’ll introduce Claire’s Games - a way to keep kids off of social media while still saying connected through digital versions of old-school playground games.
Claire’s Games
Claire’s x Fuji Instax
Finally, we’ll partner with Fujifilm for a special edition Instax camera & branded Polaroid film for girls to make and keep new memories all on their own.
