At RPA as a junior art director, I get to wear a lot of creative hats, working across brands on everything from organic and paid social to integrated campaigns and bigger creative moments. No two brands (or briefs) are quite the same, which means constantly switching gears, finding the right voice, and creating work that feels fresh, fun, and actually makes sense for the brand.
For ampm, the goal is simple: make people crave a snack they definitely weren’t thinking about five seconds ago. I help create social-first content built around the brand’s playful personality, tapping into trends, cultural moments, and a little bit of chaos to keep ampm showing up in the feed in a way that feels fun, timely, and unmistakably them.
Check out ampm on socials to see more! Insta: @ampm_tmgs | TikTok: @ampm
For Honda Certified Pre-Owned, I helped bring the CPO Event to life across digital, OOH, social, and more. From big-picture campaign moments to the details that made each placement work, I helped create a cohesive campaign that showed up everywhere our audience did, while still feeling unmistakably Honda.
For Honda’s Dream Deal Sales Event, I helped curate the photography for our social kits, selecting imagery that put the Certified Pre-Owned and True Used vehicles front and center.
Social Kits
For the digital side of Honda’s Dream Deal Sales Event, I selected lifestyle imagery that put the vehicles in real-world moments while still feeling elevated and distinctly Honda. From photography to final layouts, I made sure every asset stayed consistent with Honda’s brand identity and the larger campaign look and feel.
Digital Ads